How to Grow and Establish a Brand

Are you looking to grow a brand but feel limited? Believe it or not – it doesn’t take a team to get started. Get ready to be empowered to get going today!

Developing a well-established brand takes more than a good name. The best brands in the world have recognizable colors, emblems, textures, fonts, and even a specific photo style. I get it,  When you’re only one person you must wear a multitude of hats. Let’s learn how to be creative with our content creation. I’ve broken this ebook down into the following manageable sections:

  • Establishing a brand
  • Finding and engaging your audience
  • Importance of design/composition
  • How to create daily content & maintain a social life
  • How to build an editorial calendar
  • Using your analytics to better your content
  • When to work with other brands

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Extras included in this eBook

Social media & editorial calendar template

Workbook pages for picking a name, building buyer personas, ect.

Stats from inside Instagram account @thecaseyblake

WHAT YOU’LL LEARN IN THIS EBOOK:

This 24 page eBook was written based on the process used to build the personal brand Casey Blake from the ground up. By the end of this eBook, you should have a better grasp on what your brand means and how to go to market with a personal yet effective strategy.

  • How to settle on a brand name, slogan and mission
  • Developing buyer personas
  • Setting an actionable goal
  • How to create a content calendar that considers your personas & mission 
  • Developing a plan with actionable items
  • How often to post on social media and your website
  • When to work with other creators and brands

WHO IS THIS EBOOK FOR?

This eBook covers a wide range of brand building concepts that should be considered by any brand owner. Whether you’re coming up with a brand name or looking to grow your current brand visibility, this guide has content to get you jump started. The writer is a one-woman team, so all principles in this eBook can apply to a team of any size.

ABOUT THE AUTHOR

As a full-time graphic designer working under marketing for over 7 years, I’ve developed skills across the board. Through these learnings, I developed my own personal brand as a one-woman team. This brand includes my Instagram @thecaseyblake, which has organically reached over 60k accounts weekly and gained over 56k followers.

ABOUT THE AUTHOR

As a full-time graphic designer working under marketing for over 7 years, I’ve developed skills across the board. Through these learnings, I developed my own personal brand as a one-woman team. This brand includes my Instagram @thecaseyblake, which has organically reached over 60k accounts weekly and gained over 56k followers.

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